Proposal

My magazine will be based on the music genre R&B/Urban. I have chosen this genre as I believe that R&B is a very successful  music genre with big well known artists it the charts. R&B includes sub genres of Hip-Hop, Soul and Rap. My magazine will be issued monthly.
I have chosen my magazine to be monthly as monthly magazines are more sophisticated and have more in depth information than weekly magazines which has got short, easy to read articles for the reader. As my magazine will be a monthly magazine, I will be including more in depth articles, reviews and interactive pages for my target audience.

My target audience ranges from female to male aged 16-30. They are young adults which go to school,doing their GCSE’s, A-Levels, or are in University or have started to have a career. They fit in the social categoryof C1 C2 D E. The target audience would read this magazine for information and entertainment/escapism. Magazines are a big hit when it comesto reading about what is going on in the music industry (news, reviews on events.) It can also build their personal identity, to identify people, situations, issues in the text which is similar to the reader, also by reading the magazine they are building their personal relationship with the magazine and the people around them who also read the magazine as they have the same common interest as the other readers, and it would also be a controversial topic for them to talk about, making the name of the magazine being spread out and havemore readers reading it. My audience are mainstreamers, and individualists. They go with the flow however they want to show the world that they are different.
My target audience will have a strong relationship with the magazine via social media. As my target audience are young they are usually up to date the current technology and social network, this is an advantage to the music magazine to have it’s word spread out across the nation. As my target audience are young adults, their dislikes and likes needs to be encountered so that if they do see something featured which they would like it's guaranteed that they will be interested and buy the magazine. 
There will be a Twitter, Facebook and YouTube and Instagram pages of the magazine which is a good way to promote the magazine to engage more readers also it's a great way for the target audience to get updates and information quickly through social networks as well as staying in touch with the magazine. Social Media Networks are a great source for interaction between all readers and the magazine.

For the first launch of the magazine, I will do the best in giving out freebies, promotions and special editions of the magazine so that it can give a good first impression to the target audience and the industry. This will also give them high hopes for the next upcoming issues.
Freebies are vital when it comes to launching your first every issue. I am going to include a freebie for my target audience as I believe it would encourage them get the magazine and satisfy their expectations of my magazine. Every month there will different freebies like free downloads (Song/Music Video) which can be accessed from the magazines website via mobiles, The QR codes will be a great source for the readers to download these freebies as it's quick and easy to access. There will also be posters, physical copies of signed CD’s and more. Freebies will also boost the sales of the magazine.

Promoting the magazine is vital if I want the magazine to do successful in the industry. The type of promotions I could do for my magazine is have a launch party in which my target audience can access by entering a competition via Twitter. There will be TV adverts, Radio Adverts and even posters around to promote this new magazine. As my magazine is R&B, i thought of having KISS FM to promote my magazine so that their listeners can buy my magazine which would be a great advantage. The artist that will feature on the front cover of the magazine will promote the magazines as well as themselves of the front cover, which is also another great way of promoting us and the artist. Other artists that will feature in the magazine can promote themselves in the magazine on their social media pages.

From a Survey which I conducted, I have found that my target audience would read an R&B magazine furthermore I found out that social media is the best source of interacting with other readers as well as the magazine themselves. I asked them on their opinions on having a dedicated page of the readers and their views on the magazine. There will be images of fans from instagram, tweets from the readers who tag #MelodyMag and more interactive assets. 
Main Article - It will be a formal and direct interview, however it will be a short interview as there will be more information about the new artist. The interview will just briefly introduce the artist to the audience so that the readers will get to know them. There will questions by readers/fans for the artists, this is another easy way of getting the reader to the buy the magazine and read their question.
Reviews - there will reviews on recent released albums, gigs and single. This is so that readers can have a brief read of the current music. 

Regular features will include My magazine will have the pages of; 1 main article of the cover model, small articles of fewother artists/bands, Album of the week, and few reviews of current songs, gigs and albums. This makes thereader get excited and want to read about it. The album of the week page will consists of basic facts about thealbum, like how long it took to make, the songs featured in it, and release date etc… This makes the reader engage into the music magazine as they are finding more information about certain thing. There will be special issues for Christmas and Halloween. Competition and giveaways will be featured in each issue for instance - winning a pair of tickets to 'sold out' show.
The name of my magazine will be a symbolic or a music term which will relate to R&B.The Masthead of my magazine which I will create will be called ‘Melody’ as it suits thetheme of R&B theme. It’s also short, catchy, simple and meaningful. This type of music genre has a tuneful

harmony and melody. The masthead also straight away will give the genre of music to the reader, makingthem easily recognise what music magazine it is. It will have a black shadow and the colour of the mastheadwill be purple with an effect of bevel

The colours used for my magazine will be dark but bold colours: Blue, Purple, White and Black. They are dull but relatable colours. These colours are also unisex colours, as my magazine is appealed to both male and female readers.

The purpose of writing a proposal is so that I can put down all my ideas of what I would like my magazine to be like. This is very beneficial for me when it comes to making my final product, as I can use the proposal as a reference to what I have decided to include in my final product and whether or not i've been following them.